Pop-Up Persona

for Ellery Studio

The Pop-up Persona is tool for creating appealing personas for any human-centered development or design process: A re-usable freestanding figure with whiteboard coating and attachable speech bubbles.

A user persona is a common instrument in user-­centered design processes like service design, design thinking or UX. It is a tailor-made personification of the insights collected during observations and interviews with the key audience segments of a product or service to be. It takes both quantitative and qualitative data to create a lively persona. Done right, it will serve as inspiration and point of reference for a design team throughout a development process. In standard practice, a persona is created by filling out a printout template according to a set of character questions. A visual representation is added on whiteboard or flipchart. The POP-UP PERSONA takes this design method to the third dimension.

Design Thinking
Service Design
UX
user-centered


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