Mission: A Fossil-Free Internet by 2030
The Green Web Foundation wants to achieve a fossil-free internet by 2030. For this ambitious mission, Ellery Studio developed a complete corporate identity with a modular brand system that visually embodies the values of sustainability, openness, and collaboration.
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Can the internet turn green? This question has occupied a Dutch foundation since 2006. Today, the Green Web Foundation fields more than seven million database queries a day in the fight for a fossil-free network. The internet causes 3.7 percent of global CO₂ emissions – yet the topic of digital sustainability often remains invisible. Ellery Studio gave this mission a face: a corporate identity that inspires hope and makes change visible.
Challenge
Digitalisation Meets Climate Action
Digitalisation is transforming our world, but its ecological footprint is growing fast. The Green Web Foundation positions itself as a pioneer for a sustainable internet, offering a wide range of resources and tools to help make websites more sustainable. Our goal was to bring this multifaceted organisation together in a coherent brand identity that speaks to developers and decision-makers alike.
Deliverables
What we actually delivered
01
Logo System
A modular logo built on a globe base with interchangeable symbols (arrow, leaves, energy beam). It works as a narrative element, visualising different phases of transformation.
02
Corporate Design Manual
A comprehensive brand book with a colour system, typography hierarchies, and usage guidelines. It defines the visual language for all of the organisation's touchpoints.
03
Modular Presentation Templates
A slide-deck system with consistent design for stakeholder communication, conferences, and internal workflows. It supports complex content through clear structuring.
04
Digital Brand Assets
Website elements, social media templates, and interactive tools such as the Green Web Check.
