Industry focus: Energy Industry Consulting & Communication
Finally, an agency you don't have to explain the energy transition to
Ellery Studio has supported energy industry players since 2014 with strategic communications, information design, participation formats, and futures work. In energy industry consulting, we know the language of grid operators, energy companies, and utilities, and we know how to explain complex energy systems, power supply, and sector coupling to the right audiences.
Where we come in
Challenges in the energy industry & energy transition communication
Explaining sector coupling, but how?
Power-to-X, electrolysis corridors, combined power plants. The concepts are mature, but for permitting authorities, investors, and the public they usually remain hard to grasp.
Public acceptance is dwindling instead of growing
The heat pump debate, NIMBY resistance to wind power, skepticism about hydrogen. The public debate is polarized, and utilities marketing and other energy communications have to be fact-based and accessible at the same time.
Stakeholders who won't get on board
All kinds of organizations in one project, each with its own agenda, its own language, its own time horizon. Stakeholder communication in the energy industry needs structure and strategy.
Analysis here, communication there, participation elsewhere
Consultant A for the strategy, agency B for the brochure, facilitator C for the workshop. The result: three silos with no shared impact.
How do you prepare for the future?
What will the energy market look like in 2035? Many organizations have clear ideas. What's missing are methods for dealing with uncertainty, developing scenarios, and drawing strategic conclusions.
If you want to communicate the energy transition, you first have to understand it. That's our core competence.
How we work
Between the energy system, public acceptance, and futures work
Energy knowledge for decisions
How lead studies, data, and discussion papers become a basis for decisions
The knowledge is there. It just seems nobody read the memo. To make the energy transition's key messages stand out from the flood of information, we translate lead studies, position papers, energy data, and expert debates into formats that actually get used. Fact sheets for Agora Verkehrswende, explainer videos for BDEW, visual fact formats for dena, and utility communications for local municipal utilities. These are just a few examples of our translation work between the energy industry and new audiences.
Stakeholder processes in the energy transition
When energy companies, grid operators, and local players have to find a common direction
30 organizations at the table, each with its own agenda, its own language, its own logic. And yet you need a shared direction. We design dialogue spaces for exactly these situations: gallery walks, participatory trialogues, and co-creative modeling processes that translate different perspectives into shared images. In the context of WindNODE, this led to formats like "Let’s Talk About Flex" and "Strom Netz Fluss" (Power, Grid, Flow), which made flexibility, the electricity market, and system transformation accessible to many players.
Regional energy futures
Scenarios for structural change, energy supply, and new energy systems
What comes after coal? Questions like this can't be answered at a desk. They need the people on the ground: local government, agriculture, students, business, and civil society. In projects like Indeland, we facilitate participatory scenario processes with PESTEL analyses, focus groups, and future workshops. We condense the results into narrative scenarios that help regions see structural change not just as a loss, but as a future they can shape.
Internal transformation in energy organizations
Change from within: multipliers, capacity building, and knowledge transfer
Even the most effective communication is useless if it leaves with the agency. That's why we build things that last: ambassador programs, training in data visualization and storytelling, style guides as a scalable communication architecture. At dena, this produced a lasting content infrastructure; at E.ON, a network of foresight ambassadors; at 50Hertz, a change story for the internal realignment of Operational Asset Management.
A look at our energy industry consulting work
How expertise becomes strong energy transition communication
Our energy industry consulting services
Communication, futures work, and participation for the energy transition
We support energy policy and energy industry players along the entire transformation process, from strategic framing to public impact.
Strategic transformation and goal communication
Guiding visions, communication strategies, and narratives for the energy transition that people can connect with. From the heat transition to grid expansion to the decarbonization of industrial processes.
Research- and evidence-based communication
Communication concepts, energy transition campaigns, and dialogue formats that reach policymakers, companies, and the public alike.
Design & visualization of energy systems & power infrastructure
Publications, infographics, science comics, visual storytelling, and digital formats that make technical and regulatory connections clear and engaging.
Editorial formats for the energy industry
Reports, studies, books, and comics that connect the technological, societal, and ecological aspects of the energy transition and spark curiosity through depth of content.
Dialogue & participation formats for the energy industry
Workshops, citizen participation, multi-stakeholder processes, and future workshops that truly involve different players and make transformation tangible.
Foresight & scenarios for power supply
STEEP analyses, scenario processes, and future workshops that help energy players think through long-term developments systematically and put strategic decisions on solid ground.
Infographics & data visualization for energy topics
Complex energy data, research findings, and political contexts become precise, shareable, and visually compelling formats that work because they're understood quickly.
Who we work with
Our knowledge network reaches into every corner of the energy transition
From federal ministries to local initiatives, we provide energy sector consulting at every level, from strategic framing to public communication.
Ministries & the public sector
When energy policy has to be not only decided, but also understood and supported by society.
Foundations and political initiatives
For credible energy transition communication that manages to inform and activate different audiences at the same time.
Scientific institutions & research projects
For participation formats and public outreach that translate results from expert discourse into societal relevance and political capacity to act.
Energy associations & NGOs
For public relations, campaigns, and dialogue formats that everyone involved can support and use.
Civil society actors
For participation, orientation, and public impact, especially where topics polarize and energy transition communication has to be understandable and credible.
Team Energy & Society
Experts in societal transformation, energy policy, and storytelling
We are more closely interwoven with the energy transition than with any other sector. With more than ten years of experience in research, design, and transformation work, you get a high-performing creative partner for energy communications and for the most demanding challenges of the energy system of the future.
Bernd Riedel
Executive Creative Director
Dodo Vögler
Executive Creative Director
Eugen Litwinow
Managing Director
Andreas Lohner
Infographics & Editorial
