How a Cult Brand Champions Creativity for Social Change
A blank notebook holds infinite possibilities. Just like the young people the Moleskine Foundation supports worldwide, through education and creativity. Ellery Studio accompanies this mission editorially and creatively, putting the Foundation's initiatives in the right light on social media.
Unsupported file type.
How does an international foundation tell the story of complex education work in a way that makes people want to get involved? The Moleskine Foundation faced the challenge of making its global programmes digitally tangible. Ellery Studio developed a content strategy that turned abstract missions into concrete, shareable stories – through Instagram stories that move people, newsletter content that connects, and a visual language that conveys hope.
Challenge
The Little Black Notebook on a Global Mission
The Moleskine Foundation stands for more than just the famous black notebooks. As an independent NGO, it deliberately uses creativity as a tool for social change. Its programmes range from workshop formats for disadvantaged young people to supporting contemporary art in underrepresented regions. The challenge: making complex education work emotionally accessible without losing its depth.
Deliverables
Strategy, Design, and Editorial Work from a Single Source
01
Social Media Communications Strategy
A comprehensive content strategy with audience definition and tone-of-voice guidelines. Focused on storytelling about the Foundation's partners and beneficiaries.
02
Visual Concept & Templates
A new Instagram design with reusable templates for posts, stories, and reels. Seamlessly integrated into the Moleskine Foundation's existing brand identity.
03
Content Creation
Daily creation of posts, stories, and reels, plus newsletter content. Image editing and animation for more than 200 individual content pieces.
04
Community Management
Editorial management of the Instagram account, focused on interaction and building an engaged community around the ‘Creativity for Social Change’ mission.
