Energie Revolte: A Digital Observatory for FLINTA* in STEM Careers
Energie Revolte: A Digital Observatory for FLINTA* in STEM Careers
Co-creation and brand identity for a digital platform advancing gender equity in the energy sector
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Women are massively underrepresented in the German energy sector. For WECF, we developed a digital platform that makes female pioneers visible, creates role models, and inspires young FLINTA* for careers in the energy transition – from naming the platform to its technical implementation.
The Challenge
Bringing Pioneers Into the Light
The energy sector has a massive diversity problem. Only 22 percent of STEM graduates in Germany are women, and the air gets even thinner in leadership positions. At the same time, the women pioneers who shaped the energy transition remain largely invisible. WECF wanted to correct this imbalance. The vision: a digital platform that functions as an observatory, presenting innovative women in the energy sector on a Wall of Fame – a place that inspires and encourages young FLINTA* and shows them that they're not just welcome in this industry, but urgently needed.
Deliverables
What We Delivered
The result is Energie Revolte – a platform that connects three timelines: the pioneers of the past, the innovators of the present, and the changemakers of tomorrow. In a digital workshop with young people, we tested visual languages, color concepts, and navigation elements, directly involving the target audience in the design process. The result is a visual identity that pulls off the balancing act between professional credibility and youthful rebellion.
1
Logo & Corporate Identity
Logo development based on a contrasting design principle: lightning-bolt symbolism as the central element for transformation and dynamism. Comprehensive brand guidelines covering color concept, typography, and graphic elements.
2
Responsive Website with Backend
Web platform featuring a Wall of Fame, a resource database, and filter functions. Accessibility-optimized with a clear information architecture. Backend integration for easy content maintenance by the client.
3
Template Package for All Channels
Social media templates for Instagram, TikTok, and LinkedIn. Presentation templates and layouts for publications. A modular system that keeps the visual identity consistent across all touchpoints.
4
Workshops & Training Materials
Co-creation workshops with teenagers as the target audience. Technical training for website administration. Consulting on campaign planning, paid-ads strategy, and social media communication. Comprehensive documentation and guides.
